Starting a WordPress theme shop today is extremely tough – mostly thanks to the sheer number of established competitors in the market. In addition, you require some pretty amazing skills to make a dent, these include:
- Top notch design;
- Amazing PHP / WordPress / MySQL development skills
- Guru marketing skills
- A sales channel with an online shop
- A lot of hope and luck that your WP products get noticed
“How to Highjack a Themeshop” will address the issue of developing childthemes for commercial purposes by individuals and small companies. Specifically, it it will focus on:
- Clients vs. Products
- Identifying a Themeshop to Highjack
- Ticking off a Checklist of Needs
- Design / Development Implications and Decisions
- Selling Online
- Low-Budget Guerilla Marketing
- Highjacking the Highjacker – Themeshop Opportunities
Finally we’ll conclude the talk with a practical example of how Tiny Giant Studios has transitioned (or rather is in the process of) from a strict agency setup with one-off clients, to a company that develops WordPress products for profit.
Session: How to Highjack a Themeshop
Time: 09:30 – 09:55
