We are seeing rapid growth in the amount of companies using ecommerce enabled WordPress sites for their online stores. As a price comparison tool, we are looking to find easy ways to integrate with these potential clientele. For this reason we are looking for a greater understanding of WordPress and its features/plugins.
Why did you decide to get involved and sponsor WordCamp Cape Town 2012?
WordCamp presents an ideal opportunity to increase our exposure to the WordPress community. We would like to find out about new and interesting ways to integrate with WordPress as we adapt to the needs of potential clients who are using ecommerce enabled WordPress sites.
What are you most looking forward to at WordCamp Cape Town?
We are looking forward to learning about the changing demands of WordPress users and their usage patterns. We want to garner a greater understanding of WordPress users as a market we look to further penetrate.
How could you use WordPress more effectively in the future?
With the large numbers of our current and potential clients using WordPress, we are looking at developing easy-to-use plugins for WordPress and WordPress plugins that would make integration to PriceCheck.co.za even easier.
Which of the features of WordPress do you find most helpful to your business?
The simple yet effective nature of running a WordPress site ties into the kind of value that we as PriceCheck.co.za look to provide. The easy-to-use plugins such as WooCommerce make WordPress ideal for startups and established businesses alike, making it a key avenue of expansion for PriceCheck.co.za.