Our Story

It all started a long time ago in a small factory in the Joburg CBD…. in 1985 to be exact. Since then a lot has happened. Sir Juice has been bought, sold, merged and finally un-merged. Today our company is a totally independent entity owned by three brothers from Kwazulu Natal and a lovely lady named Vijay Loosen. We supply most of the top restaurants, hotels and coffee shops in South Africa with that deliciously premium fruit juice that you usually only find in good restaurants. Our blending plants in Durban, Joburg and Cape Town also serve as factory shops and in the last couple of years we have started selling our juice in stores too.